Finance

We detected the rejection of an Ecuadorian fintech 6 weeks before launch

$2.1M

Loss avoided

The challenge

A fintech was about to launch its first digital credit card across LATAM. Surveys showed interest, but something felt off. They needed a second opinion — from thousands of consumers.

What we did

We generated 5,000 virtual consumers with socioeconomic profiles, spending habits and credit sensitivity drawn from real market data. We put them in front of the product and watched who would adopt, who would not, and why.

Results

—Market rejection detected 6 weeks before the planned launch
—Optimal price point identified ($2.30 below the proposed one)
—Onboarding redesigned based on simulated consumer feedback
—Successful launch with 23% more acquisitions than the original projection

“The surveys said yes. The simulation showed us exactly where they would say no.”

VP of Product

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